Bummed about having to leave Barcelona and ESEI after you’ve finished your Master’s programme? No need to worry! ESEI provides you with the chance to stay and do a one-year …
The room was buzzing with anticipation as international students, executives, freelancers, entrepreneurs and CEOs alike waited for Tim to share his insights into using LinkedIn to build real-world, local networks …
We are excited to announce our new digital marketing project for businesses. These businesses will soon be …
The key strategies behind building a powerful online personal brand By Luca Dell’oro, ESEI Professor and Tutor (Master in Marketing and Communication). Personal branding is a serious business. With over …
You’ve probably heard a lot about GDPR – or the General Data Protection Regulation – this year. It’s a new Europe-wide law that came into effect on May 25th with …
What accommodation business had no hotels, no receptionists, no beds, no cleaning staff, yet still scaled to more than 150 million paying guests every year? That would be Airbnb. The …
Presentations can be energising, interesting, entertaining ways of engaging an audience and giving them valuable information. We’ve probably all sat through one or two stand out sessions where we’ve walked …
More than 100,000 entrepreneurs, business leaders, corporate reps, journalists and tech enthusiasts are about to descend on Barcelona. They’re coming to catch a glimpse of mobile future and to experience …
Video marketing is one of the most effective ways for brands to sell products and services online, but it only works when a well thought out content marketing strategy is …
You have more chance of surviving a plane crash than you do of clicking on a banner ad, says Business Insider. It’s an arresting thought, especially when you consider that …
Don Draper, of the AMC series Mad Men, is a romantic, flawed, and brilliantly creative character. Yet, despite his media savvy in the 1960’s, he would probably not have survived …
Last week, Barcelona was welcoming the top-tech entrepreneurs and companies in the world such as Microsoft, Samsung, Amazon, Google, etc. for the annual Mobile World Congress, the world’s biggest and …