ESEI Students Visit Semrush Barcelona for an Exclusive Learning Walk
On 29 January, students from Bachelor Level 5 in Human Resource Management and the Master in Digital Marketing, specialising in Search Engine Marketing, participated in a Learning Walk to the Semrush offices in Barcelona. The visit, led by Professor Bárbara Casas, offered students a unique opportunity to see how a leading digital marketing and SEO company operates on a daily basis.
Exploring the Semrush Offices
The Learning Walk began with a guided tour of the Semrush offices, where students observed the work environment and the tools used to manage large-scale digital marketing projects. The tour provided insight into the company’s culture, collaborative practices and operational workflows, helping students understand how theory from the classroom translates into practical business activities.
Insights from Industry Experts
After the office tour, students attended an informative session led by Semrush professionals. Fernando Angulo, Senior Market Research Manager, shared his expertise on market trends, SEO strategies and the role of data-driven decision-making in modern digital marketing.
The session also featured Axel Ugarte, Internal Communications & Employer Brand Specialist, and Anna Kostrova, Strategic HR Leader. They offered valuable perspectives on human resource management within a fast-growing tech company, highlighting best practices in recruitment, employee engagement and talent development.
Learning Outcomes for Students
The visit allowed students to:
- Observe how digital marketing strategies are implemented in a global company
- Understand the integration of human resource practices within a dynamic business environment
- Engage directly with industry professionals and ask questions about career paths and workplace practices
- Gain real-world insight into SEO, market research, and employer branding
By participating in this Learning Walk, students were able to connect academic concepts from their programmes with real-world applications, enhancing their understanding of both digital marketing and human resource management.
Strengthening Industry Connections
Field visits such as this one are a key component of ESEI International Business School Barcelona’s approach to experiential learning. By exposing students to professional environments and industry leaders, these visits help bridge the gap between classroom learning and career readiness.
The Semrush Learning Walk not only offered knowledge but also provided students with networking opportunities that can support their future careers in digital marketing and human resources.
Conclusion
Experiencing the operations of a leading company like Semrush gives ESEI students an invaluable perspective on the demands and opportunities within the digital marketing and human resources sectors. These kinds of field visits demonstrate the practical applications of their studies and inspire them to explore innovative approaches in their future roles.
Explore ESEI’s Programmes
👉 If you’re considering starting your own journey in Barcelona, explore ESEI’s Bachelor’s and Master’s programmes and see how we can support you on your study abroad journey.
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