7 Short Courses to Enhance Your Skills at ESEI

Are you looking to learn some new skills? Perhaps get into a new field that you’ve never explored before? Or maybe refresh the knowledge you already have? Either way, taking a short course can benefit your professional growth.

Now’s the perfect opportunity to get productive with your time, and learn something new. The COVID-19 pandemic has drastically changed the way we work and the future of many industries. Staying ahead of the new trends that will come in the post-crisis landscape is crucial for making sure you’re ready to hit the ground running when the time comes.

And ESEI Business School is here to help!

The Top 7 ESEI Short Courses to Step Up Your Knowledge and Skills

ESEI is offering a series of short courses (3 hours a week for 6 weeks) for anyone who’s interested. Whether you’re learning the ropes or you’re already a seasoned professional, these new courses offer a way for anyone to acquire new skills or enhance existing ones, without committing to a full programme.

Our short courses can be taken on-campus or remotely. And, they’re currently on offer! You can take:

Two courses of 18-hour on-campus for €900 (2×1), or
An 18-hour course online for €450
*Both offers are valid if paid before January 6th 2021 for any course of your choice taken before next December 2021*

Read on to find out what short courses are on offer this semester and sign up today.

1. Project Management and Lean Management

This short course takes a systematic approach to the study of project management. Its aim is to equip students with the tools needed to carry out effective management as set out by the Project Management Institute (PMI).

This includes topics such as scope management and time management, as well as teaching effective communication to teams – a skill that’s especially useful now that everyone’s working remotely!

Additionally, the course will cover subjects including planning, scheduling, controlling, resource allocation and performance measurement methods. Furthermore, it will examine the key lean management principles, and the tools and techniques needed to carry out this method within the workplace.

If project management sounds like an exciting career path to you, don’t hesitate to sign up!

Course tutor: Steve Mallon, consultant and coach with expertise in project and event management

2. Digital Marketing Strategies and Technologies

A hot topic for the 21st century world of work, digital marketing and its technologies are becoming widely sought-after.

This short course will explore how brands can influence engagement through the use of digital platforms. It will help students navigate the wide variety of digital marketing technologies, and explain how each can be used strategically to reach a company’s long-term goals.

Moreover, the course will explore how organisations use tools such as social media, email marketing, SEO/SEM, apps and more to market their products and services.

The pandemic brought about an unprecedented ecommerce boom, with more people shopping online than ever before. Thanks to this, skills like digital marketing and multi-channel marketing will be in high demand in the post-crisis period.

If you want to be at the forefront of this new era of marketing, sign up to our short course now!

Course tutor: Tim Cakir, growth consultant, digital marketing expert and Chief Growth Officer at Planet of the Vapes

3. Business Plan: Creation and Development

Attention, aspiring startup founders! This short course is useful for anyone interested in starting their own venture and learning how to create a business plan.

A business plan lays out the roadmap of an entrepreneurial journey and is crucial in the planning stages of a new business. It’s a document that contains a future business’s goals along with the methods and the time frame to attain them. Furthermore, it’s an essential prerequisite when raising funds from investors for a startup project.

ESEI’s short course will outline what it takes to write a clear, comprehensive, feasible and persuasive business plan. You will learn what’s required for the plan to be effective as a tool for the communication of business ideas, as well as its value in aiding the development of a new business.

Course tutor: Dag Flachet, serial entrepreneur, seed investor, and Chief Growth Officer at Codific

4. Search Engine Marketing

Search Engine Marketing (SEM) focuses on the promotion of websites by increasing their visibility on search engine results pages. With an increasing number of people shopping online for products and services, SEM has never been so important.

This course will teach you how to plan and implement an SEM strategy successfully. It will also show you how to create campaigns according to a business’ goals and brand vision.

Additionally, it will explore the essential skills and basic concepts of different SEM tools, for example Google Ads.

Beneficial for anyone interested in developing their digital marketing skills to reach a wider client base, the course will also delve into the concepts of Marketing Positioning and ecommerce.

Course tutor: Ovidijus Saldauskas

5. Mobile Marketing

Mobile marketing is a multi-channel online marketing technique. It’s focused on reaching an audience via their smartphones, tablets or related devices. It uses websites, email, SMS, social media and mobile applications to engage with customers.

This short course will take students on a journey through the world of mobile marketing.
You’ll learn the particularities of the mobile revolution led by an increasing number of apps, and understand the differences between mobile and desktop related digital marketing. The course will cover the topics of apps, programmatic marketing and mobile advertising.

Learning about mobile marketing is particularly advantageous right now, as phone use has drastically risen since the lockdowns began and the popularity of apps is soaring. So don’t hesitate to sign up!

Course tutor: Michael Jessen, online advertising and mobile marketing specialist, Product Marketing Manager at Socialpoint

6. Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services in the sports industry.

Marketing is a huge and diverse area of the sports business and an exciting field to be working in. This short course aims to take students through its various sectors such as sports advertising, brand development, sponsorship, entertainment and community relations.

Additionally, it will look at the strategies, channels and tools used in the sports marketing world and analyse how companies use them in different contexts to reach their objectives.

If you want to learn more about sports marketing and be a part of the conversation around how it will change post-crisis, this course is for you.

Course tutor: Jordi Cañellas, sports business professional with more than 22 years of experience, Commercial Director at Aquilo Sports Sarl and Founder at JCSPORTSBARCELONA.

7. Sports Ethics and Social Responsibility

Divided into two sections, this short course focuses on both ethics in sports and social responsibility in the sports industry.

The first section will consider the ethical questions surrounding sports organisations and federations, as well as the business of sport more generally. The ethics in question are wide-ranging and address such issues as education, health, gender inequalities and the environment as examples.

The second section will consider social responsibility within the sports industry. It will explore the power and place of sport as a driver for development and social change, corporate social responsibility and diversity, inclusion and equality in sport.

This course will let you immerse yourself in the exciting world of sports and take a look behind the scenes of the multi-billion dollar industry.

Just like Sports Marketing, this course is a module of our new Sports Management Master’s programme.

Course tutor: Stephan van Uijtregt, sports data and technology specialist and Owner of Nuevola Sports Technology, and Natalia Ribas Pueyo, expert in marketing/CSR and Projects Director and Deputy Manager at Dharma Factory.

Check out our short courses and sign up now – they’re starting on November 30th!