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Anna Kostrova

Anna Kostrova

Strategic HR Leader | Associate Director of Human Resources at Semrush

Anna Kostrova| ESEI Faculty 2025

Anna Kostrova stands out as an exceptional figure in the realm of HR Management at ESEI International Business School of Barcelona. With more than 15 years in the HR field and 13 years of management experience (including remote work with the teams), Anna is a result-driven professional with working knowledge of multiple human resource disciplines. She believes that well-build HR system that is based on a corporate values and is driven by a strong management team may exponentially increase Company’s efficiency, that’s why she sees her mission as enriching the professional community and cultivating top-notch HR professionals

Professional Background

Anna Kostrova is a strategic HR leader with over a decade of experience in human capital management, talent development, and organizational change. Currently serving as the Associate Director of Human Resources at Semrush, she leads initiatives in business process transformation, talent management, and employee engagement to drive company growth. Prior to this, Anna was a Senior HR Business Partner at FLEETCOR, where she implemented HR solutions and enhanced leadership development to align HR functions with corporate goals. She also served as Head of Training and Development at the National Recovery Service, where she focused on employee development and corporate communications. Anna’s expertise spans diverse industries, including financial services and marketing technology, making her a versatile leader in human resource management..

Core Expertise of Anna Kostrova

Anna Kostrova’s broad expertise spans several key areas of technological and managerial domains, making her a valuable asset in any organization.

  • Human Resource Management (HRM). With comprehensive experience in Human Resource Management, Anna excels in both strategic and operational aspects of managing people within organizations. She is skilled in developing HR strategies that align with business objectives, ensuring that talent management processes support the overall vision of the company.
  • Training & Development. Anna boasts a strong track record in identifying training needs, designing development programs, and evaluating their effectiveness to foster continuous professional growth. Her innovative training programs have positively impacted productivity across several companies, reaching over 3,000 employees. By utilizing feedback and assessment tools, she ensures that her initiatives are tailored to meet the unique needs of the workforce, fostering a culture of learning and development.
  • Total Rewards. Knowledgeable about compensation structures and benefits administration, Anna is adept at ensuring competitive and equitable salary practices. She advocates for fair compensation while also designing attractive benefits packages that enhance employee satisfaction and retention.
  • HR Analytics and Strategic Business Partnership. Anna’s expertise in HR analytics enables her to leverage data effectively, driving strategic HR decisions that improve organizational effectiveness. By analyzing workforce metrics, she provides insights that support business growth and enhance employee engagement. Her ability to act as a strategic business partner allows her to collaborate with senior leadership, ensuring that HR initiatives align with corporate goals and respond to emerging challenges in the marketplace.
  • Organizational Change Management. Additionally, Anna has a keen understanding of organizational change management, helping businesses navigate transitions smoothly and ensuring that employees are engaged and informed throughout the process. Her holistic approach to HR underscores her commitment to fostering high-performing teams that can adapt to an ever-changing business landscape.

Teaching Specialties of Anna Kostrova

Anna brings her extensive knowledge to the classroom, teaching the Human Resources Management module. This course is tailored to equip students with the necessary knowledge and skills that will help effectively manage human capital and address the challenges presented by the external environment.

Impact on Students

Impact on Students Under Anna Kostrova’s guidance, students at ESEI International Business School of Barcelona gain more than just HRM skills. They gain an understanding of the whole HRM cycle, learn to think critically and grow their own self awareness. Anna’s hands-on approach and practical insights prepare students not only for academic success but also for real-life scenarios, whether they continue their careers in the HR field or become managers and entrepreneurs. Her mentorship and coaching are invaluable assets, transforming students into the next generation of empathetic and successful leaders.

Learn more about ESEI’s International Faculty!

Other Members

Jean Marc Herard

Jean Marc Herard | Barcelona | ESEI Faculty 2026

Kate Busby

Kate Busby | Barcelona | ESEI Faculty 2026

Óscar Iranzo

Óscar Iranzo | Barcelona | ESEI Faculty 2026

Sergi Sanjuan Lagarriga | Barcelona | ESEI Faculty 2026

Sergi Sanjuan Lagarriga | Barcelona | ESEI Faculty 2026

Ariana Sher

Ariana Sher | Barcelona | ESEI Faculty 2026

Laia Talarn

Laia Talarn | Barcelona | ESEI Faculty 2026

Walid El Etriby

Walid El Etriby | Barcelona | ESEI Faculty 2026

Anna Yulusova

Anna Yulusova | Barcelona | ESEI Faculty 2026

Natàlia Ribas Pueyo

Natàlia Ribas | ESEI Faculty 2025

Alexander de Freedericksz

Alexander de Freedericksz

Retail Analytics Architect | AI-Powered Strategy Leader | Enterprise Transformation Expert
Jorge Rebolledo

Jorge Rebolledo

Data Strategy Architect | AI Solutions Leader | Digital Transformation Expert
Bela Weksler

Bela Weksler

Leadership Development Expert | HR Transformation Consultant | Corporate Training Specialist
Gerard Valldeperez

Gerard Valldeperez Folch

Sports Management Expert | Strategic Consultant | Project Management Specialist
Evelyn Nour

Evelyn Nour

Legal Counsel | Employment Law Expert |HR Compliance Specialist
Mohamed Abousteit

Mohamed Abousteit

Digital Transformation leader | Product Manager | Product Owner
Ali Khan

Ali Khan

Teaching faculty | Strategic advisor | Economics expert
Cem Gorer

Cem Gorer

CX Consultant | B2B Sales Professional | Musician
Oscar Perez

Oscar Perez

Head of Innovation & Development | Major Sport Events PMO & Senior Consultant
Daria Vaguina

Daria Vaguina

Project Manager | International MBA
Josep M. Monti

Josep M. Monti

CEO & Founder of Barcelona Rugby
Pol Busquets Mas

Pol Busquets Mas

Lawyer at FILS Legal
Yolanda Palacios

Yolanda Palacios

Strategic Marketing Consultant & Mentor @ Marketing 2 Grow
Dr. Olga Kanashina

Dr. Olga Kanashina

Associate Professor
Mery von Bernard

Mery von Bernard

Senior UX Designer at Oracle NetSuite
Tina Louise

Tina Louise

Vice President Mentoring of the Professional Women Network (PWN)
José Maria Capella Oliva

José Maria Capella Oliva

Independent Marketing Professional Specialized in Tourism
Barbara Casas

Barbara Casas

Freelance Digital Consultant and Strategist and Digital Project Manager
Julia Roca Valverde

Julia Roca Valverde

Event Manager and Ticketing strategist at JRoca Eventos
Esther Lopez

Esther Lopez

External Events Official Partner of the Mobile World Congress
dr. hani anouti

Dr. Hani Anouti

Development, Humanitarian and Human Rights Advisor & Consultant | Political Analyst
Antonio Jose Elfarkh

Antonio Jose Elfarkh

Run & Critical Incident Manager ( Service Management ) at Schneider Electric Industrial Services
tim wekezer

Tim Wekezer

Founder and CEO at Waitrr
Martina Guzmán

Martina Guzmán

Entrepreneur and Pitch Coach at Best3Minutes
Arie Elbelman

Arie Elbelman

LEÓN Marketing’s CEO | KESHER Experience’s Co-Founder and CMO
Pau Pitarch

Pau Pitarch

Co-Founder @ PAX# Genuine Tourism Advisors
Dr. Elena Emma

Elena Emma, PhD

CEO @ Startup Cielo
Jordi Villanova

Jordi Villanova

Business Expert & Professor
Adam Goldthorp

Adam Goldhorp

Head of Graphics Experience Centre & Sales Development Manager
Gloria Queralt

Gloria Queralt

Business Expert and Professor
George Chilton

George Chilton

Creative Director @ Hubbub Labs
Antoine Delmas

Antoine Delmas

Co-Founder @ 7Flower
Denis Boevskiy

Denis Boevskiy

Business Expert & Professor
Katya Sivkova

Katya De Freedericksz

Growth Marketer @ KatyaSivkova.com
Albert Pallares Sole

Albert Pallares Sole

Co-Founder @ La Miük.
Ausias Acarin Wieland

Ausiàs Acarín Wieland

Project Director @ KUKOA
Elisenda Williams

Elisenda Williams

Digital Marketing Manager & Social Media Consultant
Jan jonckheere

Jan Jonckheere

International Business Expert @ Internacionaliza't
Hazem Ehab

Hazem Massoud

PhD in Humanities and Political Philosophy
Ariel Castillo

Ariel Castillo

Director @ CASTLEHART

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